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Inspired by country lifestyles, British brand Joules began life selling outdoor clothing at horse and country shows. Founder Tom Joule noted how outdoor clothing lacked colour, fun and entertainment, and so these became the staple elements of his clothing brand. Enjoying continued success and with an army of supporters, Joules is now a much-revered name on the high street. Sticking to the ethos of the brand, the Joules collection incorporates stylish and contemporary outdoor clothing for men, women and children.